One of the first projects we did at IDEO was measuring the excitement of people as they talk about Doggie Dental Care brands. We were able to show how users were most excited when talking about interacting with their dog. (For more about this tool, visit Build Empathy)
In the next few weeks I'm hoping to PLAY with this sensor in a variety of settings and see what teams find exciting. Specifically, I hope to use the sensor during actual project research. From these quick prototypes I hope to generate inspiration and stories of how this tool might be used.
What kind of groups might use this:
- Is your group working on an experience that is either frustrating, exciting, or stressful?
- Does your client crave numbers, making it hard to inspire?
- Does your group need to communicate to clients how stressful or exciting their service/product is?
- Are you conducting interviews where user excitement is important (like Brand)?
- Does your group want to try something crazy, just to see what happens?
What I need from your team (not much!)
- Elliott will set aside two hours to conduct the quick experiment.
- Elliott will then work with your group to share/synthesize results.
- We will want to measure a participant. That participant can either be using a product or service/ being interviewed about an experience / reviewing sacrificial concepts.
- We can find a friend/family recruit if no research is being done at the moment.
- These ideas can be expanded if you are super-excited.
Thanks for your creativity and encouragement,
Elliott